What is eras tour merch?

The Eras tour merch refers to the merchandise that is sold during an artist's tour. The merchandise typically includes T-shirts, hoodies, posters, caps, and other items with the artist's name, logo, or tour artwork on them. The Eras tour merch is designed to create a connection between the artist and the fans, promoting the artist's brand and generating additional revenue for the tour. The Eras tour merch is usually sold at the venue during the performance and may also be available online for fans to purchase after the tour has ended. The merchandise can become collectibles for fans, and many people collect Eras tour merch as a souvenir of their experience attending the artist's concert.